Recent Announcements

TheLADbible launches on AppleTV

November 9th 2015 – “TheLADbible TV app is one of only a handful of British media apps to be on the new platform. After reaching 1000 downloads within the first few days of being on Apple TV, TheLADbible TV app moved into the Featured App category and it has been listed in Top Free Apps, giving downloads even more momentum.” journalism.co.uk

journalism.co.uk: Read the full story

In the news

TheLADbible pulls a BuzzFeed, pivots to hard news

November 20th 2015 – “While Bauer’s young men’s publications FHM and Zoo are shutting down, rival Lad Bible is forging ahead, rolling out its first mobile app.” Jessica Davies, Digiday

Digiday: Read the full story

Hayemaker Is Back!BREAKING: David Haye is back…

Posted by The LAD Bible on Tuesday, 17 November 2015

David Haye joins trainer Shane McGuigan ahead of possible comeback

November 18th 2015 – “David Haye has moved a step closer to making a boxing comeback after linking up with trainer Shane McGuigan. Video courtesy of TheLADbible.” Sky Sports News

Sky-Sports-Logo   Read the full story here

TheLADbible’s devoted followers are testament to its success

November 17th 2015 – “The social media site has proved a hit with former lads’ mag readers and its first company results are expected to show it is making money.” Rob Davies, The Guardian

The Guardian: Read the full story

TheLADbible prepares shift to longer-form content for its Apple TV app

November 10th 2015 – “Longer videos between 15 and 30 minutes created especially for the platform will land in the coming months as the company builds out its strategy.” Lucinda Southern, Digiday

Digiday: Read the full story

The Power of Audience: Driving Audience through Social & Mobile

10th November 2015 – “A new breed of media companies have emerged who exploit social to the full, to the point where it seems to regard them as ‘social first’ publishers. One such company is The LAD Bible.” Vincent Flood, Video Ad News

Video Ad News: Read the full story

Claire Braithwaite is keynote speaker at Digital Entrepreneur Awards

October 28th 2015 – “The Lad Bible, the BBC and digital marketing agency Amaze are among the Manchester-based finalists for this year’s awards.” Shelina Begum, Manchester Evening News

Manchester Evening News: Read the full story

Vice Media’s Ian Moore named content director at TheLADbible

October 22nd 2015 – “Ian’s understanding of our audience and his track record of hard-hitting journalism will take us to the next chapter in our evolution.” John Glenday, The Drum

The Drum: Read the full story

Publishers share their biggest headaches in monetizing mobile

October 6th 2015 – “The biggest challenge for us on the mobile web is monetizing it given 80 percent of our users connect with us via mobile web. We’re monetizing through programmatic display, but the yield on that is nowhere near that of desktop programmatic.” Jessica Davies, Digiday

Digiday: Read the full story

TheLADbible's Mimi Turner on pranks, banter and sexual politics

September 24th 2015 – “We wanted it to be a place where women felt included, not that they were the butt of jokes. It’s a relatively male proposition but I think it should be a place where anyone feels comfortable.” Phoebe Luckhurst, Evening Standard

Evening Standard: Read the full story

Mimi Turner on producing 'relatable' content, the evolution of publishing and what's next for TheLADbible

August 20th 2015 – “Mimi Turner, marketing director of The Lad Bible publisher, 65twenty, tells The Drum what’s in store for the group and why she’s keeping a close eye on Periscope and Snapchat.” Stephen Lepitak, The Drum

The Drum: Read the full story

TheLADbible owner expands its Manchester city centre operation

August 13th 2015 – “65twenty is one of the fastest-growing social media publishers in the UK, with brands including TheLADbible, TheSPORTbible, The ODDSbible and Pretty52.” Adam Jupp, Manchester Evening News

Manchester Evening News: Read the full story

TheLADbible branches out to Shoreditch

July 22nd 2015 – “Opening our new premises in Jack’s Place puts us at the heart of London’s tech and creative communities – and will give our commercial director James Wigley and our fast-expanding commercial team a solid and exciting base.” Sarah Hartley, Prolific North

Prolific North: Read the full story

City Spy: Porsche the perfect perk for UBS banker Kaye

July 6th 2015 – “Word reaches Spy that two London property agents — BDG Sparkes Porter and Paul Belchak & Co — have just brokered a deal for The LAD Bible’s parent 65Twenty to triple its office size in the capital through a move to Spitalfields.” Evening Standard

Evening Standard: Read the full story

Martin Sorrell is right about media trust in young audiences, he just didn't go far enough

July 15th 2015 – “Supporting grassroots heroes is core to TheLADbible’s attitude, as well as our news and entertainment mix. Some days, as much as a third of our newslist is about relatable people doing incredible things.” Mimi Turner, MediaWeek

MediaWeek: Read the full story

TheLADbible publisher 65twenty makes senior commercial appointments

May 11th 2015 – “TheLADbible Group has named Adriaan Zimmerman as its business development director while also promoting James Wigley to the newly created role of commercial director.” Stephen Lepitak, The Drum

The Drum: Read the full story

From the news

Not such a tough guy after all! Young boy bursts into tears of gratitude after his dad surprises him with tickets to the wrestling

November 9th 2015 – “Christmas came early for one wrestling fan this month in this heart-warming video” Sharnaz Shahid, Mail Online

Mail Online: Read the full story

Falkirk schoolgirl’s funny video goes viral with 14.7 million views

November 5th 2015 – “Johdi McEwan (16) recorded herself using a new phone app, Acapella, doing a Harry Potter skit. She sent it to a school friend, who posted it on Twitter on Monday night, and now her 30 second movie has had millions of views.” Kirsty Beaton, The Falkirk Herald

The Falkirk Herald: Read the full story

There’s A 6’8 Bodybuilding Freak Called The ‘Nightmare,’ And He’s Absolutely Frightening

May 11th 2015 – “In an interview with UK-based site LAD Bible, Ford talked about the genesis of it all, and how a failed dream as a cricketer kick-started the whole thing.” Andy Isaac, UPROXX

UPROXX: Read the full story

'Beer saviour' comes to aid of mates stuck in lift

November 5th 2015 – “The video was shared by Facebook page The Lad Bible yesterday, and has already amassed almost 2.5 million views.” 9news Australia

9news: Read the full story

Dad gets tattoo of his deaf daughter's cochlear implant so she doesn't feel the odd one out

August 5th 2015 “The identities of the dad and daughter are unknown, but just the image alone has led to thousands of retweets after TheLADbible posted it and heaps of praise from Twitter users calling him a ‘legend'” Anna Dubuis, Mirror

Mirror: Read the full story